Get buyers from target locations on Twitter
When it comes to growing your Twitter account, it begins to mirror your real-life connections, reflecting the people you know or those within your immediate circle. While this is natural and understandable, there are instances where expanding your circle to include a broader audience, particularly individuals from different countries, becomes necessary. This expansion can serve various purposes, such as:
- Exploring new markets and establishing a presence to promote physical products effectively.
- Facilitating in-person meetings, which can often lead to more successful business closures.
- Targeting an audience with higher purchasing power than your current domestic market.
- Accelerating growth by diversifying beyond your existing Twitter network.
Unlike platforms like LinkedIn, Twitter lacks a location filter for following individuals. Its open nature means that anyone from anywhere in the world can follow your content and engage with you. However, there are still strategies you can employ to selectively attract followers.
In this article, we will delve into four effective methods for achieving this goal.
1. Localized Searches:
Unleashing the true potential of Twitter's search tool goes beyond what most people realize. With a simple keyword search, you can effortlessly connect with companies and individuals from any corner of the world, spanning various industries. Let's explore this feature through an illustrative example.
Imagine you're the owner of a company specializing in services for second-hand cars businesses, and you're eager to penetrate the thriving market in Chicago, USA.
To initiate our search, we employ the following query:
"used cars" near:chicago within:30mi
Let's break down the components of this query:
- "used cars" - Refining the search to include posts specifically mentioning the term "used cars" within quotation marks.
- near:chicago - Limiting the results to accounts located in close proximity to Chicago.
- within:30mi - Expanding the search radius to cover accounts within a 30-mile distance from Chicago.
Upon hitting enter, a list of relevant results will be displayed. Among the results, we find an interesting account:
Endurance, a warranty provider for used cars, catches our attention. They specialize in offering warranties for vehicles whose original manufacturer warranties have expired. It's a promising prospect.
By following and engaging with this account, we can establish valuable connections within this niche.
2. Steal Audience from Competitors:
Imagine we find ourselves in direct competition with Endurance, aiming to attract their clients and amplify our own audience simultaneously. Twitter provides us with an opportunity to achieve just that.
By exploring the followers of Endurance, we uncover two valuable categories:
- Leads: Among their followers, we will discover a significant number of individuals who are either existing clients or genuinely interested in their products. Seizing this opportunity, we can initiate direct communication by sending targeted Direct Messages (DMs) to offer our services or simply engage with them in meaningful interactions.
- Competitors/Partners: It's not uncommon to come across others competitors or potential partners within the follower base of a competitor. In such cases, we can leverage this discovery by repeating the process explained on the previous point.
These strategies empower us to not only expand our reach but also steal valuable audience members from competitors of our targeted regions.
3. Localized Contests:
Organizing localized contests allows you to connect with individuals who reside within specific regions and share a common interest in your offerings. By offering enticing giveaways such as vouchers redeemable at local or regional businesses, you can attract potential followers while setting a condition to follow your account.
In addition, you create an engaging environment where participants are more likely to be situated within the specified area. This enables you to build a community of followers who are not only interested in your content but are also potential customers within the local or regional market.
However, when executing this technique, it's important to note that its effectiveness may vary depending on the stage of your Twitter account. It is advisable to implement localized contests once you have already amassed a considerable number of followers within the targeted region.
4. Twitter Ads:
You can use location filters on Twitter Ads to capture the attention of your desired audience within specific regions. This direct approach serves as an effective method to attract localized followers who are more likely to engage with your content and ultimately buy from you.
However, it's crucial to consider the sustainability of this strategy, as it may entail higher costs over the long term. While implementing targeted ad filters is an undeniable catalyst for acquiring localized followers, we strongly recommend combining it with the strategies we previously explored. By adopting a multi-faceted approach, you can amplify your results and achieve sustainable growth.
It's important to acknowledge that these methods may have some limitations in terms of accuracy. However, when executed concurrently, they can yield satisfactory results.
While we firmly believe in maintaining a global audience, embracing diversity and fostering engagement for overall growth, there are situations where expanding boundaries can prove advantageous.
We trust that the insights provided in this article have been valuable in guiding your approach.
Talk to us
Complete the form if you need our services and we will contact you within 48 hours.
