Get discovered on TikTok by enhancing your SEO

More than 40% of Gen Z uses TikTok as a search engine instead of Google.


In order to make your videos more visible and let people find them, you need to optimize your SEO.


Follow these 5 steps and let people find your content.


1. List down your main keywords:

Let’s pretend we are going to create a video on how to get sales through social media. Our keywords could be: “social media marketing”, “leads”, “sales”, “visibility”, “engagement”, “followers”, etc.



2. Use some keywords in the title:

For example: “3 tips to generate leads and increase your sales”



3. Use as many keywords as possible in your speech:

We can say something like this: “Most TikTok accounts focus on gaining followers and visibility. Yes, engagement and account growth can help your brand. However, it needs to be aligned with the ultimate goal of your business, which is generating sales. This is why it’s so important to create content which can help you generate good quality leads.”



4. Use keywords in the description:

Could be something like this: “Stop attracting followers who just provide low-quality engagement and target potential clients who need your services.

With these 3 tips, you will be able to generate high potential leads which will turn into rapid sales generation.”



5. Comment using keywords:

Write your own engaging comment using some of the key words. For instance: “Any other tip to help generate quality leads?



To check if your TikTok SEO strategy is working, simply watch your video and observe the top search bar.


If you see “Find related content”, it means is not working properly. If that’s the case keep trying until you master it.


If you see a specific topic, it means TikTok has understood your video content and has categorized it properly:


Follow these steps over and over when creating your videos and master the art of TikTok SEO!

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